Bottle of a blue sports drink with petroleum based color

Demand For Natural Blue Soars as U.S. Bans Artificial Food Dyes

Natural Blue

FUL BLU

by FUL Foods

We’re thrilled to share that the future of food—and specifically food coloring—is getting healthier with the growing shift away from artificial dyes.

The U.S. Department of Health and Human Services and U.S. Food and Drug Administration (FDA) recently announced a series of new measures to phase out all petroleum-based synthetic dyes from the national food supply.

Our spirulina-powered FUL BLU is perfectly suited to fill this gap. More than just a brilliant, stable natural blue—it's a signal of what’s possible when innovation meets nature. It's tasteless, pH- and heat-stable, and packed with antioxidant properties. And we produce it using a carbon-negative process that turns CO₂ into nutrition, using no arable land, no pesticides, and very little water.

Read The FDA Announcement

Bottle of a blue sports drink with petroleum based color

Demand For Natural Blue Soars as U.S. Bans Artificial Food Dyes

Natural Blue

FUL BLU

by FUL Foods

We’re thrilled to share that the future of food—and specifically food coloring—is getting healthier with the growing shift away from artificial dyes.

The U.S. Department of Health and Human Services and U.S. Food and Drug Administration (FDA) recently announced a series of new measures to phase out all petroleum-based synthetic dyes from the national food supply.

Our spirulina-powered FUL BLU is perfectly suited to fill this gap. More than just a brilliant, stable natural blue—it's a signal of what’s possible when innovation meets nature. It's tasteless, pH- and heat-stable, and packed with antioxidant properties. And we produce it using a carbon-negative process that turns CO₂ into nutrition, using no arable land, no pesticides, and very little water.

Read The FDA Announcement

Bottle of a blue sports drink with petroleum based color

Demand For Natural Blue Soars as U.S. Bans Artificial Food Dyes

Natural Blue

FUL BLU

by FUL Foods

We’re thrilled to share that the future of food—and specifically food coloring—is getting healthier with the growing shift away from artificial dyes.

The U.S. Department of Health and Human Services and U.S. Food and Drug Administration (FDA) recently announced a series of new measures to phase out all petroleum-based synthetic dyes from the national food supply.

Our spirulina-powered FUL BLU is perfectly suited to fill this gap. More than just a brilliant, stable natural blue—it's a signal of what’s possible when innovation meets nature. It's tasteless, pH- and heat-stable, and packed with antioxidant properties. And we produce it using a carbon-negative process that turns CO₂ into nutrition, using no arable land, no pesticides, and very little water.

Read The FDA Announcement